Sticky Icky
My role: Advertisement & Marketing | Logo Designer | Brand Designer | Visual Designer | Package design
The STICKY ICKY cosmetic collection is a specially formulated adhesive product that caters to lace wigs and black natural hair needs. The Hamed Ventures company recently approached me to design a logo and package for their brand.
To represent the brand's uniqueness, I chose a comica brush solid font and a hot pink color that signifies femininity and fun. Furthermore, I created several responsive logos suitable for different platforms.
I designed mockups for Mousse, lace glue, styling gel, braid spray, wax stick, adhesive spray, braiding gel, and edge control to complete the brand's identity. I ensured the designs were elegant, practical, and appealing to the target audience.
Afterward, once the products were produced, Hamed Ventures set up a photo shoot with photographer Jacarri Washington (@cloudedvisuals_ on Instagram), Directed by me.
Finally, I created several ads to promote the STICKY ICKY announcement at the Bronner Brother's International Hair Show in Atlanta, GA, the Epitome of a Woman showcase in Memphis, TN, and their arrival at local and online stores at www.gostickyicky.com
